It looks like 2021 is going to be a big year for consumer privacy awareness. Apple recently announced its current release iOS 14.3 will introduce a new privacy information section along with a developer-reported summary of its app’s privacy practices. However, in a later release this information will appear as a Privacy “Nutrition Label” for app purchases within the App Store. The new release is a significant adjustment for developers and consumers, as it adds more transparency and awareness for app users.
What is a privacy nutrition label?
Under iOS 14.3, apps found within the App Store must explain how the application utilizes a user’s data. This means developers must disclose detailed information such as what data is collected, why, and how they plan to use it while providing users with a breakdown in the form of a “nutrition label.”
Apple provides its users with a simplified way to educate themselves on how their data is being used. Applications that do not offer details will have a prominent message stating there are no details to show, which is designed to help individuals make more informed decisions about which applications they choose to install on their Apple devices.
What’s next for Apple’s data privacy features?
In 2021, Apple will launch its App Tracking Transparency (ATT) feature, making all tracking across applications and website an opt-in only feature. Although this can affect targeted and behavioral advertising, this move adds more transparency on how data is being used across devices and gives users a choice to opt-in.
This update reinforces consumer privacy awareness and may be a catalyst for increased privacy rights expectations and requests.
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